Wear what the World Champion rides

You've got Mads style

Support in style with new Supporters’ Jerseys

For superfans only...

Limited Edition Santini Trek-Segafredo Jersey

Look like a pro, ride like a pro

All-New Bontrager Triple X Road Shoe

Ride what the pros ride

Custom Checkpoints for the Dirty Kanza

Kiel Reijnen and Peter Stetina will ride Checkpoints with personalized paint schemes for the 200-mile gravel event.

Bontrager Ocean Recycled Plastic (ORP) Bat Cage

More clean oceans

Santini Aero Light Collection

Santini's aero-light garments are designed to make you faster.

Bontrager XXX WaveCel Helmet

The biggest advancement in the protection against cycling concussions

Bontrager Aeolus Road Saddle

The Aeolus Saddle is designed to support riders in an aero road riding position, so it’s a perfect fit for the Madone and other aero road bikes. Aeolus is more comfortable and supportive because it’s ...

SRAM RED eTap AXS

A more capable groupset for today’s riders.

Bontrager Garmin Edge 1030 GPS Computer

Upgraded and Optimized

Speed Concept

Speed Concept is a lot of things, but above all, it’s fast. It’s our most aerodynamic bike, which makes it an ideal triathlon bike and a great choice for TT enthusiasts who know every second mat...