Bontrager WaveCel named one of Time Magazine’s ‘Best Inventions of 2020’

Safety for every rider, from kids to pros

With WaveCel, Bontrager disrupted 30 years of accepted safety wisdom by introducing crumple zones that respond to almost any angle of impact. Now, this revolutionary technology is being recognized as one of Time Magazine’s “Best Inventions of 2020”.

Time noted that WaveCel was given a five-star rating by Virginia Tech for its ability to reduce concussion risk, adding that “while no bike helmet is guaranteed to prevent concussions, Bontrager’s new WaveCel breaks ground” with its collapsible cellular polymer.

Jolanda Neff warming up in a WaveCel helmet before the 2020 World Cup event in Nove Mesto.

WaveCel comes in almost every type of helmet, from kids to road to mountain biking. The technology is even used among Trek Factory Racing athletes.

WaveCel is weatherproof too!

The folks at Bontrager are committed to making every ride safer. You can click here to start shopping WaveCel helmets now.