We just became 100% cooler

Welcome to the Team, 100%

We’re thrilled to announce a new partnership with California-based eyewear manufacturer 100%, which will see Trek-Segafredo men and women wearing the brand’s iconic sunglasses through 2023 and beyond. 100% are known equally for their striking designs as they are for the high-performance optics – important when you want to win the race, but look good at the same time.

Trek-Segafredo riders will have their pick of the 100% range, from Hypercraft to Speedcraft, whilst team staff will look equally cool in 100%’s active lifestyle range.

Speaking of the partnership, Trek-Segafredo Team Support Manager Koen de Kort said: “We’re very excited to work with 100%. The 100% brand was already well known to me thanks to the existing partnership with the Trek Factory Racing MTB teams. The riders and staff there are full of praise for the quality of the products and the support from Hervé [Orny, 100% Director of Operations] and his team. My contact with 100% has been very professional from the start and being able to use the eyewear myself for testing I can only agree with the Trek Factory Racing teams that quality of the products is top notch. We will see a lot of happy riders putting on their 100% eyewear at the races!”