Lidl-Trek lands in the virtual cycling world with ROUVY

Lidl-Trek is happy to welcome an exciting new technical partnership with indoor cycling software company ROUVY as the Team’s official virtual cycling partner.

The partnership with ROUVY will provide Lidl-Trek riders with a high-tech tool for indoor training and, thanks to ROUVY’s real-world riding environment and supporting data points, will offer the possibility of an increasingly meticulous approach to racing.

The unique feature of combining sport and technology is what makes the difference with the competitors. ROUVY is the #1 platform for a realistic and immersive video experience with over 1,300 routes from real locations around the world to choose from. It enables cyclists to train, have fun and explore the world from the comfort of their own home. But not only that.

“Race preparation comes not only from training, but also from detailed knowledge of routes and pitfalls,” says Steven De Jongh, Lidl-Trek. “That’s why an app like ROUVY can hold a strategic importance and advantage that few others have. It is a unique platform in the world of indoor training apps as it offers the chance to take a better look at roads and routes that are used for many of our races.”

“At the moment we’re dropping our little Google Maps man and ‘walking’ some of the roads,” says Lidl-Trek athlete Elynor Bäckstedt. “Having the roads filmed and readily available to ride will really help; it’ll help the climbers to be able to feel the climbs and different gradients, and for sprint finishes, you can get more of a feel for how much a road is uphill/downhill, if there’s corners, and I think that’ll be a really big advantage for us.”


With this partnership, the ROUVY users will really feel part of the Lidl-Trek family thanks to dedicated options and events.

The iconic Trek Madone bike is now available for all ROUVY users to ride on the platform and, to look like their favorite Lidl-Trek rider, users can also outfit their avatar with the Team’s bold jersey during their races.

A comprehensive training plan designed by Lidl-Trek’s performance experts will be made available on ROUVY, allowing users to train like the pros and improve their performance. Users will also have the chance to virtually ride with Team’s riders in dedicated events (so, stay tuned to know when these will happen!).

“We’re absolutely thrilled to embark on this groundbreaking partnership with Lidl-Trek” says Antonin Parma, Product Experience Director at ROUVY. “We pride ourselves on bringing the most realistic cycling experience to our users, and this collaboration takes it to a new level. With more than 30,000 km of augmented reality routes already available on ROUVY, our users are in for an unrivalled virtual cycling journey, riding alongside the best in the world.”

Click here and discover ROUVY!