Mads just keeps adding to his legend. The 2019 World Champion won a stage of the Giro d'Italia in 2023 to complete the Grand Tour victory trifecta. He added a win at the Tour de France for good measure, giving him six all-time Grand Tour stage wins — all in the last two seasons. He also finished second in the Tour's points competition, then won both the points AND the general classification at the Tour of Denmark. Did we mention that Mads is also a Classics man? He has wins at Kuurne-Bruxelles-Kuurne and Gent-Wevelgem, and six top 10 Monument finishes so far in his career. Mads can just about do it all.  

Date of birth


Lidl-Trek / Men
Social media

Questions /

If you could be any animal, what would you be and why?

Polar bear - I like the cold.

What’s one of your favorite memories?

My wedding.

If you were a brand, what would be your motto?

All or nothing.

What is your favorite Bontrager or Trek equipment?

My Madone.