Mads Pedersen did not take long to make a mark in pro cycling. In his first year with Trek-Segafredo, he won the Danish National road title and Tour of Denmark. A year later, he finished second in the 2018 Tour of Flanders, arguably the toughest one-day race on the calendar, and in 2019 shocked the cycling world, becoming the first Dane to win the men's World Championships road race. Mads wore the coveted rainbow jersey into the pandemic-altered 2020 season and successfully shouldered the added pressure that comes with the distinguished stripes. Keeping both feet grounded, he was a crucial support in Richie Porte's emotional third-place finish in the Tour de France. Mads' biggest goal - the Classics - was scheduled after the Tour and Worlds Championships in the altered year, and he did not disappoint, taking a massive win in Gent-Wevelgem. In 2021, Mads added another prestigious Classic to his palmares: Kuurne-Bruxelles-Kuurne.  

Date of birth


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Questions /

If you could be any animal, what would you be and why?

Polar bear - I like the cold.

What’s one of your favorite memories?

My wedding.

If you were a brand, what would be your motto?

All or nothing.

What is your favorite Bontrager or Trek equipment?

My Madone.