Brandon's new video, 'Built by Myth,' delves into a space between 'fact and fiction, sweat and speculation' ... and it rules
Brandon Semenuk is pushing the boundaries of creativity farther than ever before with his new creative medium call “ö Clever.”
Just watch the project’s first video, “Built by Myth,” to see what we mean. It’s not just another killer display of Brandon Semenuk wizardry (though it is that), but “a nod to the legends that build trails, the whispers that shape brands, and the creatures that probably don’t exist … but still show up.” Trust us, it’ll all make sense after you hit play:
We’re celebrating the last 20 years of Brandon Semenuk riding with Trek throughout 2025. Not only will we continue to bring you the latest and greatest Semenuk projects, but we’re also diving into Brandon’s influential career, including how he forever shaped how Trek develops bikes, and what friends and MTB legends say are the greatest Brandon moments they’ve ever witnessed.
Stay tuned.
