Partnership built on performance and resilience—uniting human talent and AI to drive success on and off the bike.
Lidl-Trek today announced a partnership with ServiceNow, the AI control tower for business reinvention, which brings together two teams united by a commitment to performance, resilience, and a drive to win. Together, Lidl-Trek and ServiceNow will show how human talent and smart technology can strengthen collaboration, sharpen focus, and support success both on and off the bike.
After Lidl-Trek’s most successful season to date, in which it finished as the 3rd best team in the UCI WorldTour ranking, the team seeks to continue its upward trajectory in pursuit of the number one ranking. As the team’s official AI Partner, ServiceNow’s logo will feature on Lidl-Trek’s 2026 jersey, set to be revealed on 11thDecember, shown across the abdomen.
“We are thrilled to welcome a partner as globally significant and forward-thinking as ServiceNow to the Lidl-Trek family. Their vision matches perfectly with our drive to succeed at the highest level, and through a shared commitment to excellence we can turn this ambition into results on the road. This collaboration builds on the companies of Schwarz Group’s successful long-term relationship with ServiceNow, and we’re excited to see Lidl-Trek also benefit from their expertise as we work towards an even more successful future,” said Luca Guercilena, Lidl-Trek General Manager.
“Cycling is a team sport that’s won long before the race begins. It’s the mechanics, the coaches, the logistics crew — everyone pulling in the same direction. As Lidl-Trek’s AI partner, ServiceNow brings their people, data, and decisions together on one platform — so the team can move faster, stay coordinated, and be one move ahead when it counts,” says Colin Fleming, EVP & Chief Marketing Officer, ServiceNow.
About Lidl-Trek
Lidl-Trek has a simple mission: become the best road cycling team in the world and inspire more people to ride their bikes. We accomplish this by empowering athletes to achieve greatness, pushing the limits of engineering and human potential, and inspiring riders and fans with our passion.
About ServiceNow
ServiceNow, the ServiceNow logo, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.
