Maddie will highlight NICA on a global stage this weekend in Les Gets
Madigan Munro rose to the highest levels of mountain biking from humble beginnings. Through NICA — the National Interscholastic Cycling Association — she fell in love with racing, and embarked on a career that has taken her to World Championship and World Cup podiums.
Now, Munro is giving back to the cycling community through the organization that helped her realize her potential as a rider and as a person. This weekend at Round 6 of the XC MTB World Cup in Les Gets, she’ll be wearing a splashy new Trek Velocis helmet with a custom design celebrating NICA and its core values of fun, inclusivity, equity, respect, and community.
“Whether I’m racing or riding with friends, my bike feels like home,” Munro said. “I am so excited to wear this helmet to showcase all that NICA does to help create lifelong riders and a strong cycling community.”
You catch those details?
NICA is also hosting a giveaway. Anyone who is a fan of Maddie, mountain biking, or the freshest styles can enter to win their own custom version of the helmet. You do not want to miss this opportunity.
Munro has been a proactive and outspoken ambassador for NICA throughout her time with Trek Factory Racing. She is a regular presence at group rides and skills clinics, and she has been a speaker for Girls Riding Together, or GRiT, a NICA initiative to increase the participation of girls in racing.
Enter the giveaway to win your own custom NICA Velocis helmet!
Maddie is going to be easy to spot in the crowd.
“Maddie is engaged with the NICA community on a big and small scale and has been a fantastic role model for so many,” Amanda Carey, NICA president, said. “It’s fantastic to see NICA alumni performing at the highest level of sport, while also upholding the strong character and dedication to NICA core values they learned and developed as student-athletes.”
Munro is in the midst of one of the best seasons of her career. She has already taken six World Cup podiums. On Sunday, she finished second at arguably the hardest World Cup racing of the year, displaying incredible poise and determination.
Maddie is in the midst of one of her best seasons ever.
And she wasn’t the only NICA alum to thrive in Switzerland. TFR’s Riley Amos won the men’s U23 short track and XCO races. Gwendalyn Gibson took fifth in elite women’s short track racing. Both riders raced in NICA leagues before embarking on their pro careers.
“Trek builds these world class athletes, and this world class program,” Carey said. “And our goal with our youth development program is to build world class humans. So it’s really awesome to bring those two things together and showcase them through this project.”
Look out for Maddie in Les Gets, where she’ll be flying in her NICA helmet in front of an international audience, and don’t forget to enter NICA’s giveaway. Once you’re done with that, scroll down to take an even closer look at Munro’s sweet new lid.
A beaut from every angle.
Great for scouting lines, too.
And you can win one JUST LIKE IT.
