Trek-Segafredo partners with Splunk

Splunk to put data in motion with men's and women's teams

The Trek-Segafredo men’s and women’s teams are pleased to announce a global partnership with Splunk Inc.  The partnership kicks off January 1, 2019, when Splunk sponsors the Trek-Segafredo road teams on its global circuit and provides both teams and Trek with actionable insights created by analyzing data from across the Trek ecosystem from the factory floor to the finish line.

Splunk is sponsoring both the men’s and women’s Trek-Segafredo teams – a first in Trek history for the women’s team – demonstrating Splunk’s commitment to a culture of diversity, inclusion and equal opportunity. With this partnership, Splunk is focused on analyzing data from all parts of the business, including riders, coaches, mechanics, fans and more to maximize performance and results directly from the training grounds to the track, all the way to the Trek factories and warehouses.

Splunk will capture, enhance and drive insights using Splunk technologies, making Trek-Segafredo the most data-driven, efficient team on and off the circuit.

“Being a lifelong cyclist myself, I’m excited for Splunk to partner with Trek-Segafredo to help them turn data into a strategic advantage for the team,” said Doug Merritt, President and CEO, Splunk. “Innovation is at the heart of Splunk and Trek DNA, which is why this partnership is such a great fit for us. We are thrilled to support the Trek-Segafredo teams and build upon the global journey they’ve embarked on by making things happen with data.”

“We’re focused first on the safety of shared information,” said Trek Vice President Roger Gierhart. “As technology continues to drive our industry, we’re thrilled to find such a strong partner whose goals perfectly align with ours. Splunk’s support will give us an important advantage in all aspects of our business, including our racing programs and product development.”

Splunk will be fully integrated into the branding of the team, from jerseys to bikes to team vehicles, along with participating in Trek-Segafredo’s race hospitality program around the globe.

“I am excited by the prospect of what analytics could do for racing in the near future, that’s what makes this partnership such a great fit,” said Luca Guercilena, General Manager, Trek-Segafredo. “When you combine the two, innovation starts to take over and Trek-Segafredo will be pushed to a new level as Splunk technologies help our teams.

“The partnership between IT and cycling is obviously not new to us. We have had a very fruitful cooperation with CA Technologies over the past three years, which we would like to thank them for. As of 2019, Splunk will step in at the same level. At Trek-Segafredo we are very happy to have Splunk on board and we would like to give them a really warm welcome to the team.”