Brandon Semenuk isn't done blowing our minds, not by a longshot
An all-time great athlete will always make us ask, “How?” But the more important question is, “Why?”
Why, if you’re Brandon Semenuk — winner of a record five Red Bull Rampages, revered in every way as a skilled and creative rider, as a filmmaker, as perhaps the hardest working person to ever pick up a bike — do you keep reinventing yourself, pushing your limits, so doggedly chasing something fresh in a discipline you’ve molded to your image?
“FOREVERISH” Episode 3 is out now, and it celebrates our wondering — an ode to a question that may never be answered, not even for Brandon. Watch the finale of SRAM’s three-part series celebrating Brandon Semenuk’s 20-year history with the brand.
We’ve been celebrating Brandon Semenuk all year as part of his 20-year anniversary with Trek. Dive into some of our in-depth storytellling, and stay tuned to Trek and the C3 Project for more.
