New video series goes back to the beginning of Brandon Semenuk's 20-year history with SRAM
For a rider still on the vanguard of everything cool in slopestyle and freeride mountain biking, it’s mind-blowing to consider just how long Brandon Semenuk has been in the game. He signed with SRAM (and Trek) when he was just 14 years old in 2005. Since then, he has solidified himself as the GOAT in every regard — creatively, competitively, visually. He is an inevitable and undeniable force in the sport, as essential to its DNA as oxygen to our lungs.
SRAM’s three-part series “FOREVERISH” looks at Brandon’s 20-year history with the brand, and how he built his legend during that time. You can watch Part 1, “Sharpening Your Knife,” at the link here, or the embed below:
This year is the 20th anniversary of Trek’s partnership with Brandon as well, and we’ve been celebrating our relationship all year with in-depth stories. Stay tuned for more, and check out our coverage so far:
