Cyclocross, a visit to the Chicago Bulls, rowing with world champions and the annual team ice hockey game – it’s was a real multi-sport week in the USA!
On top of all that, we planned for 2024, had product feedback sessions, awards ceremonies and of course lots of fun.
Every year, as the racing season comes to an end, our riders and management are welcomed to Trek’s home in the United States for a week. After a visit to the Trek HQ in Waterloo, WI, we then we travelled to Chicago to say hello to SRAM. It’s a chance to celebrate the season’s successes and prepare ourselves to start the new one. A family visit, to solidify human relationships and strengthen the spirit that has always been a pillar of our Team.
Thanks to Sean Hardy for capturing the best moments.