World-famous tire manufacturer Pirelli is set to become a major sponsor of Trek-Segafredo
Trek-Segafredo and Pirelli will deepen their ongoing relationship with an expanded partnership deal heading into 2022. Pirelli has worked with Trek-Segafredo riders for the last two years to test and improve their products, and in turn help those riders perform at a world level. For example, Pirelli’s first cycling tubeless tire P ZERO TLR, which Lizzie Deignan rode to become the first ever winner of Paris-Roubaix Femmes, was a direct result of that technical partnership.
The expanded partnership will put Pirelli in a prominent position on the upcoming Trek-Segafredo 2022 men’s and women’s kits, as can be seen on our training kit here. Pirelli will also be welcomed at hospitality events organized by Trek-Segafredo at major races throughout the season, including the Grand Tours and one-day Classics. Additionally, both organizations will work together on tailor-made social media activations to maximize the visibility of the partnership.
Trek-Segafredo riders will continue to provide feedback to Pirelli from the full spectrum of men’s and women’s races taking place on a variety of terrains. The results of this extensive testing process will ultimately give consumers the best experience possible with their Pirelli tires.
Trek-Segafredo and Pirelli are announcing their expanded partnership ahead of the Formula 1 United States Grand Prix, taking place in Austin, Tex., on Sunday, Oct. 24. Today, during Grand Prix practice, Trek-Segafredo riders Elisa Longo Borghini and Mads Pedersen rode a lap of honor on their Trek bikes around the famous Circuit of The Americas, celebrating Pirelli’s incredible influence in cycling and motorsports.
Trek-Segafredo’s short history with Pirelli has already produced several iconic moments. In just two seasons rolling on Pirelli’s flagship P Zero tire range, the team has won monuments such as Milan – Sanremo, Liège – Bastogne – Liège Femmes and, still fresh in our memories, the inaugural Paris-Roubaix Femmes, where tire choice played a crucial role on wet cobblestones. Pirelli tires have also risen to the challenge at stage races, with podium performances for Trek-Segafredo at the Giro Rosa and Tour de France.
Roger Gierhart, Vice-President of Trek Bicycle: “The Pirelli brand has been making race-winning tires for decades. We’re proud to work with a company that has played such an outsized role in cycling’s rich history. Pirelli has been an invaluable partner to Trek-Segafredo, especially when working with our riders and staff to make products that excel within the World Tour peloton.”
Elisa Longo Borghini, Trek-Segafredo rider: “We are proud to race with Pirelli and work with their technicians because of the intensive and extensive use of technology that Pirelli is putting into the cycling tires. The development work with them is constant and we are always sure we can rely on the most advanced material we can get. Knowing that our cycling tires are designed, produced and tested with the same technology that the Formula 1 drivers are getting every weekend is exciting.”
Matteo Barbieri, Head of Pirelli Cycling: “To Pirelli the partnership with a leading company like Trek and with the athletes of the Trek-Segafredo team is crucial to further raise the technological level of our cycling tires. They are designed with the quality and performance required by professional cyclists and with the adaptability and versatility needed by amateurs. Today the collaboration expands further, in confirmation of our mutual satisfaction with the path we’ve taken together so far.”