Brandon Semenuk gets by with a little help from his friends
Brandon Semenuk wouldn’t be BRANDON SEMENUK if he wasn’t a freakishly talented and driven individual. But the secret sauce to his success — the reason he’s been able to stay creatively fresh and mine new depths in mountain biking for more than two decades — is the support structure he has conscientiously built around him with trusted friends and peers.
Episode 2 of SRAM’S three-part series “FOREVERISH” celebrating the brand’s 20-year history with Semenuk looks at his relationship with the people he collaborates with on every dig, shoot and competition. Because it takes a village to build a legend. Watch the episode here or in the embed below:
This year is the 20th anniversary of Trek’s partnership with Brandon as well, and we’ve been celebrating our relationship all year with in-depth stories. Stay tuned for more, and check out our coverage so far:
