This man's creativity knows no bounds
Brandon Semenuk has pushed the boundaries of creativity so far, he’s upping the difficulty.
His latest project through ö Clever, his new creative medium, is called “SH!T LIGHT.” It’s what it says on the tin. From the description: “Shot in the worst light possible — midday glare, blown shadows, and zero forgiveness. Instead of chasing golden hour, we leaned into the harshest conditions summer could throw at us and made that the focus.”
The video has notes of horror film and heavy metal concert. It rips. Watch it at this link or the embed below.
Semenuk has been upping the ante all year, which is his 20th as a Trek rider.
- His first project with ö Clever is another mind bender.
- His 20-year anniversary series with SRAM is a must-watch.
- We’ve diving deep into Brandon’s influence at Trek, including his greatest paint schemes, his best stories, and the ways he forever shaped bike development.
We’re not done yet. Stay tuned.
